My Method

Every business has its own unique story, goals, and challenges. In our Discovery Call, we’ll take the time to truly understand YOURS. We’ll discuss your current marketing efforts, your target audience, and your vision for growth. This is an opportunity for us to collaborate, identify hidden opportunities, and create a custom Google Ads strategy that aligns perfectly with your business’s specific needs.

I’ll do a comprehensive account audit, examining every facet of your setup to identify strengths, weaknesses, and untapped opportunities.

You’ll receive a  detailed report with actionable insights and recommendations tailored to your business goals, organized by:

• Account Structure & Organization: Ensuring a clear and efficient setup to maximize relevance and ad delivery
• Campaign Settings & Targeting: Fine-tuning location targeting, ad schedules, and device bid adjustments for optimal reach and performance
• Keyword Research & Selection: Identifying high-performing keywords and uncovering missed opportunities to expand your reach
• Ad Copy & Creatives: Crafting compelling, action-driven ad copy and visuals that resonate with your target audience
• Landing Page Experience: Analyzing your landing pages to ensure seamless user experiences that drive conversion
• Performance Metrics & Reporting: Reviewing key metrics like click-through rate, conversion rate, and cost-per-acquisition to identify areas for improvement
• Budget & Bidding Strategies: Optimizing your bidding strategy to maximize results and ensure efficient budget allocation
   

We’ll discuss your account audit in detail, answer any questions you have, and I’ll present a clear, actionable plan to optimize your campaigns to achieve your goals.

During this meeting, we’ll:

• Break down the Audit Findings: Clearly explain the insights into your account’s strengths, weaknesses, and opportunities.
• Outline the Proposed Plan: Detail my strategic recommendations for improving campaign structure, targeting, ad copy, landing pages, and more.
• Set Realistic Expectations: Provide clear projections of potential performance improvements based on our proposed optimizations.
• Answer Your Questions: Address any concerns and ensure you fully understand our recommendations and the projected impact.

I’ll be your dedicated partner, constantly monitoring performance, fine-tuning strategies, and capitalizing on new opportunities. This includes:

• Proactive Optimization: We’ll continually analyze data and make data-backed adjustments to maximize your ROI
• Keyword Expansion & Refinement: Staying on top of search trends to capture new and relevant leads
• Ad Refresh & Testing: Creating and testing new ad copy and creatives to keep your campaigns fresh and engaging
• Performance Reporting: Regular updates on your progress, so you can see the impact of our work