Google Ads Management Services

In this section of a Google Ads account audit, we evaluate the foundational settings that influence the overall performance of your campaigns. This involves asking key questions like:

•Is the account linked to the right tools, such as Google Analytics and your CRM?

•Is there proper setup for tracking conversions that matter to your business goals?

The benefit of this inquiry is ensuring that your account is optimized for accurate data collection, secure access, and efficient management. Misaligned settings can lead to reporting errors, missed opportunities for optimization, or even wasted ad spend.

The Campaign Settings section of a Google Ads account audit focuses on ensuring each campaign is configured to align with your business goals and audience targeting. Key questions we address include:

•Are the campaign types (e.g., Search, Display, Video) appropriate for your objectives?

•Is the geographic targeting precise enough to reach the right markets while avoiding wasted spend?

•Are language settings tailored to your audience?

•Is the ad schedule optimized to display ads when your customers are most likely to convert?

•Are bidding strategies aligned with your goals, such as maximizing ROI or generating high-quality leads?

The benefit of this review is uncovering potential inefficiencies and missed opportunities. Poorly optimized campaign settings can lead to irrelevant clicks, low-quality leads, or high costs. By fine-tuning these configurations, we help ensure your campaigns deliver results that matter most to your business.

The Account Structure section of a Google Ads audit examines how your campaigns, ad groups, and keywords are organized. A well-structured account lays the foundation for better performance, easier management, and more accurate optimization. We evaluate this section by asking:

•Are campaigns and ad groups segmented logically by products, services, or business goals?

•Is there a clear and consistent strategy for keyword grouping and match types?

•Are campaigns designed to prevent internal competition (e.g., duplicate keywords across ad groups)?

•Does the structure support granular tracking and reporting for actionable insights?

The benefit of optimizing account structure is improved relevance and control. A disorganized account can lead to wasted ad spend, lower quality scores, and missed opportunities to scale. With a refined structure, your business gains better visibility into performance and can more effectively reach the right audience with the right message.

The Keywords and Search Terms section of a Google Ads audit focuses on ensuring your ads are reaching the right audience with relevant intent. This part of the audit dives deep into the keywords you’re bidding on and the actual search terms triggering your ads. Key questions we examine include:

•Are you targeting keywords that align with your business goals and customer intent?

•Are keyword match types (e.g., exact, phrase, broad) used strategically to balance reach and precision?

•Are there irrelevant or low-performing search terms driving up costs without delivering value?

•Is the negative keyword list comprehensive to filter out wasted spend?

The benefit of this analysis is ensuring your budget is focused on attracting high-quality leads and potential customers. Without proper keyword management, your campaigns risk wasting spend on irrelevant clicks or missing out on valuable opportunities. By refining your keyword and search term strategy, your business achieves greater relevance, lower costs, and higher ROI.

This section of the Google Ads audit evaluates the quality and effectiveness of your ad creatives and messaging. Your ads are the first impression potential customers have of your business, so it’s essential they resonate and drive action. Key questions we explore include:

•Do the ad headlines and descriptions align with customer pain points and business goals?

•Are your ads leveraging unique selling points (USPs) and clear calls to action (CTAs)?

•Is the ad copy tailored to match the intent behind the keywords and audience targeting?

•Are image, video, or display assets visually appealing and optimized for performance?

•Are Responsive Search Ads (RSAs) being utilized effectively to test multiple headlines and descriptions?

The benefit of this review is uncovering opportunities to increase click-through rates (CTR), drive more conversions, and strengthen your brand message. Poorly written or irrelevant ads can lead to wasted spend and missed opportunities. By refining your creative assets and copy, we help you craft compelling ads that engage your audience and deliver measurable results.

The Performance Max section of a Google Ads audit focuses on evaluating how effectively this campaign type is being utilized to drive results across Google’s entire inventory. Performance Max can deliver significant value when set up and managed correctly, but it requires a strategic approach. Key questions we address include:

•Are your asset groups aligned with audience segments and business goals?

•Is the creative mix (headlines, descriptions, images, and videos) optimized for relevance and engagement?

•Are conversion goals properly defined and prioritized?

•Are audience signals being used effectively to guide campaign learning and performance?

•Is budget allocation appropriate based on campaign priorities and ROI potential?

The benefit of this audit is identifying opportunities to maximize the efficiency and reach of your Performance Max campaigns. Mismanagement can lead to wasted ad spend or underwhelming results. By optimizing every aspect of your Performance Max setup, we ensure it delivers measurable outcomes and supports your broader advertising strategy.

The Landing Pages section of a Google Ads audit evaluates the destinations where your ads drive traffic. Even the most well-optimized ads can underperform if the landing pages fail to convert visitors into leads or customers. We analyze this section by asking:

•Are the landing pages aligned with the ad copy and user intent?

•Do they provide a clear value proposition and easy-to-follow call to action (CTA)?

•Are the pages optimized for speed, mobile responsiveness, and user experience?

•Is conversion tracking set up to measure key actions, such as form submissions or purchases?

•Do they follow SEO best practices to support both paid and organic performance?

The benefit of a landing page audit is identifying gaps that may be reducing your return on ad spend (ROAS). A poorly optimized landing page can lead to high bounce rates, low conversion rates, and wasted ad budget. By aligning your landing pages with your ad campaigns, you create a seamless user journey that drives better results for your business.

Your campaigns will never run on autopilot. I’ll continuously monitor performance metrics, identify trends, and make data-driven adjustments to improve ROI. Whether it’s reallocating budgets, tweaking bidding strategies, or refining targeting, every decision is made with your bottom line in mind.

Search trends evolve, and so should your campaigns. I’ll regularly research and integrate high-value keywords while refining or removing underperforming ones. This ensures your ads are always targeting the most relevant audience, helping you capture high-quality leads and stay ahead of competitors.

Stale ads can lead to declining engagement. I’ll keep your campaigns fresh by crafting new ad copy and creatives, testing different variations to identify what resonates most with your audience. From A/B testing headlines to experimenting with new visuals, we’ll ensure your ads remain engaging and effective.

Transparency is key. I’ll provide regular, easy-to-understand performance reports that highlight the progress of your campaigns. These reports include key insights, actionable recommendations, and a clear view of how our efforts are driving results for your business.