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Toronto · Managing $30k–$3M/mo in spend

Spend that answers to the P&L.

Paid media, CRO, performance creative, and search, run as one system, measured in contribution margin. For ecommerce brands scaling past $1M and high-ticket businesses that live on qualified appointments.

Book a strategy call Run your numbers

Thirty minutes with a senior strategist. No SDR, no deck.

LIVE · contribution P&L
30d 90d YTD
Revenue+38% vs prev$2,184,320
COGS35.0%−$764,512
Shipping & fees7.0%−$152,902
Ad spend19.3%−$421,870
Contribution margin38.7%$845,036
Blended ROAS
5.18×
MER target
4.20×
LTV:CAC
3.4×

The platforms grade their own homework.

Ads Manager says 4×. The bank statement says flat. Both are telling the truth about different numbers.

Ecommerce

Platform ROAS up 22%. Contribution margin down six points.

  • ×Spend scaled past the margin cliff
  • ×Creative graded on CPM, not CAC payback
  • ×Discounts quietly eating CM3

Lead generation

Cost per lead down. Cost per qualified appointment up.

  • ×Forms filled by people who never book
  • ×Budgets judged on volume sales won't respect
  • ×No line from ad click to signed work

We run acquisition the way your finance team would, if it had a creative department.

Five disciplines. One number.

Everything reports into the same line: contribution margin for ecommerce, cost per qualified acquisition for lead gen.

01

Paid media management

Full-funnel buying across Meta, Google, TikTok, LinkedIn, and programmatic. Budgets follow marginal return, not last-click.

MER & marginal-CAC models · Server-side tracking · Incrementality
02

Conversion rate optimization

Landing pages, funnels, and test programs scored in revenue per session, not test-win percentages.

Landing systems · A/B tied to revenue · Offer tests
03

Performance creative

Static, video, and UGC shipped in weekly sprints. Concepts come from the data, not a moodboard.

20–60 variants/mo · Hook & angle testing · Editor + strategist pairs
04

Ecommerce & lead-gen funnels

Shopify growth, offer design, and B2C pipeline, with email and SMS doing the LTV work most agencies leave on the table.

Shopify Plus · Klaviyo · Appointment flows
05

Search: SEO · AEO · GEO

Found in Google, cited by AI assistants. Classic search plus answer-engine and generative-engine visibility.

Technical SEO · Content · AI citations
Under all five
↓ CAC ↑ ROAS + CM ↑ Pipeline ↑ LTV:CAC
Run yours

Built for two kinds of operator.

Track 01 · DTC & ecommerce

Brands with repeat purchase and real ad budgets.

$1M–$50M a year on Shopify, spending $30k a month or more. We run the spend, the creative, and the retention math, measured in CM3 and MER.

Shopify Repeat purchase $30k+/mo ad spend

Track 02 · High-ticket B2C & local service

Businesses that live on qualified appointments.

Consultative sales cycles: clinics, trades, financial and legal services. We fill the calendar with people who show up, measured in cost per qualified appointment.

B2C lead gen Sales pipeline Appointments

See your contribution margin in sixty seconds.

Five tools, the same CSVs you already export. CM1/2/3, max allowable CAC, blended channel P&L, customer LTV, and the true cost of every discount code.

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Work that survived the finance review.

Northhaul Outerwear Apparel · DTC

From 2.1× MER to 4.6× in two quarters

+214%
Revenue
+38 pts
Contribution margin
−41%
CAC

Creative engine rebuilt around hook testing; spend re-cut weekly against marginal CAC.

Fieldnote Skin Beauty · Subscription

Scaled from $180k to $1.4M/month

6.2×
Spend
+29%
Repeat rate
4.8×
LTV:CAC

Subscription-first funnel; retention flows carried the margin while paid scaled.

Beacon Home Comfort Home services · Lead gen

Cost per booked appointment: $92 → $41

−55%
Cost / appointment
3.1×
Qualified pipeline
62%
Show rate

Offer and landing system rebuilt for booked calls, not form fills; budget followed showed appointments.

Four weeks to a system that reports in dollars.

W1 · Diagnose

P&L teardown

Tracking audit, funnel walk-through, unit-economics review. We find where spend stops returning margin before we touch a campaign.

W2 · Rebuild

Offer, funnel, creative

The engine rebuilt against the diagnostic. Budgets re-cut toward marginal return; the test calendar written.

W3 · Launch

Live and measured

New structure in market: server-side tracking on, creative sprints shipping, every dollar tied to a line on the P&L.

W4+ · Compound

Scale follows contribution

Spend scales where margin holds. Retention, LTV, and search moats take over as paid finds its ceiling.

First agency report I could reconcile against our bank statement. That alone was worth the retainer.
Maya Ellinson
CFO · Northhaul Outerwear
They cut our spend 20% in month one and margin went up. I have never seen an agency volunteer to spend less.
Dev Patel
Founder · Fieldnote Skin
The calendar fills with people who actually show. Sales stopped arguing with marketing about lead quality.
Sam Okafor
Operator · Beacon Home Comfort

Questions, answered.

Still curious? Book a call. No pitch deck.

Two tracks. DTC and ecommerce brands doing $1M–$50M a year with repeat purchase and ad budgets of $30k a month or more. And high-ticket B2C or local-service businesses that live on qualified appointments: clinics, trades, financial and legal services.
For ecommerce engagements, $30k a month in paid spend. Lead-gen engagements are scoped on pipeline targets instead of a spend floor.
A one-month paid pilot that includes the diagnostic and the first sprint. No long-term contract until the model has proven itself on your numbers.
Flat monthly rates, published on the pricing page, keyed to your spend class and site class, both readable from your own accounts. We don't take a % of ad spend; that incentive is broken.
ROAS is the platform grading its own homework. Contribution margin is what is left after COGS, shipping, fees, and ad spend: the number your P&L actually moves on. We optimize toward that, and report in it.
Yes. Static, motion, and UGC are produced in-house by a dedicated creative pod: 20–60 net-new variants a month, concepts drawn from the test data.
Paid finds the ceiling; search compounds under it. We build classic SEO plus answer-engine and generative-engine visibility, so the brand is found in Google and cited by AI assistants.
A blended model: platform-reported as a signal, GA4 as a sanity check, and contribution-margin incrementality as the source of truth.
Toronto. We work with businesses across North America, the UK, and Australia.

One Clickt · three divisions

Performance · you're here Studio · brand & web, coming soon HiveMind · AI tools & software

Bring the P&L. Leave with a plan.

Thirty minutes with a senior strategist, not an SDR. You'll leave with at least one change worth making next week, whether we work together or not.

  • +Free margin teardown, ecommerce or lead gen
  • +No slide decks, no long-term contracts
  • +Reply within one business day
We read every submission. Expect a reply within one business day.