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Performance marketing · Shopify

We scale Shopify brands by the margin, not the ROAS.

Most agencies optimize toward vanity math. We build paid media systems around contribution margin — so every dollar you spend compounds into profit, not noise.

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★★★★★ Trusted by DTC brands doing $1M–$50M/yr on Shopify
LIVE · contribution P&L
30d 90d YTD
Revenue+38% vs prev$2,184,320
COGS35.0%−$764,512
Shipping & fees7.0%−$152,902
Ad spend19.3%−$421,870
Contribution margin38.7%$845,036
Blended ROAS
5.18×
MER target
4.20×
CAC
$42.18
01 · The problem

Most Shopify brands are winning the ROAS and losing the P&L.

You watch a 4× ROAS in Ads Manager. Your bank account hasn't moved. That gap isn't a tracking bug... It's that nobody in your growth stack is actually paid to optimize the number your CFO cares about.

  • ✕Spend scaled past the margin cliff while everyone celebrated the CPMs
  • ✕Creative tested against CTR and view-time instead of CAC payback
  • ✕Retention treated as email's problem, not growth's
  • ✕A monthly deck no one on the finance team can tie back to a bank statement
  • ✕"Enterprise operating systems": jargon for a Claude skill run by a junior marketer

We run paid media like your finance team would if they had a creative department.

02 · What we do

Four services. One P&L.

04

Conversion rate optimization

Shogun · AOV.ai · OneClickUpsell

The store does 70% of the conversion work. Ads do 30%. Most agencies have it backwards because the dashboards are on the ad side. We rebuild the four AOV levers — buy-box bundles above the ATC, curated PDP recommenders, landing-page variants per ad angle, and post-purchase upsell — on a monthly sprint with shipped tests and a report tied back to contribution margin.

  • Monthly sprint — 3–5 shipped tests + report
  • PDP architecture: bundles, recommenders, hierarchy
  • Landing pages per ad angle + post-purchase upsell
03

Lifecycle & retention

Klaviyo · Postscript · Attentive

Email and SMS workflows rebuilt from first principles and segmented on purchase behavior.

  • LTV-aware campaigns
  • Flow audit & full rebuild
  • Win-back & VIP programs
01

Paid Media

Meta · Google · TikTok · YouTube

Full-funnel buying engineered around contribution margin targets. We manage spend from $10K to $3M+/month across channels, and we disclose the model we're optimizing to on day one. No black box. No irrelevant reporting.

  • MER & marginal-CAC modeling
  • Server-side tracking (CAPI, GA4, Shopify)
  • Incrementality testing, not vanity attribution
02

Performance Creative

Static · Motion

An in-house creative pod shipping 20 net-new ad variants across two sprints every month. Concepts come from the data: CAC by angle, payback by format... not a moodboard.

  • Two sprints, 20 assets, every month
  • Hook, angle, and pain-point libraries
  • Editor + strategist pair on every sprint
04 · Work

Selected results.

All case studies
Apparel · DTC Northhaul Outerwear

From 2.1× MER to 4.6× in two quarters

+214%
Revenue
+38 pts
Contribution margin
−41%
CAC

Rebuilt the creative engine around high-intent hooks. Retired 73% of legacy campaigns.

Beauty · Subscription Fieldnote Skin

Scaled from $180k to $1.4M/month

6.2×
Spend
+29%
Repeat rate
4.8×
LTV:CAC

Introduced cohort-led lifecycle flows. Every acquisition campaign gated on 90-day payback.

Home · Shopify Plus Kestrel Goods

$8.2M incremental in 14 months

+87k
New customers
$38
Marginal CAC
19% of rev
Ad-spend share

Moved attribution to a blended-incrementality model. Scaled Meta while diversifying to YouTube.

05 · How we work

Twelve weeks to a live, margin-safe system.

W1-2

Diagnostic

We audit your P&L, ad accounts, and lifecycle. Deliver a contribution-margin teardown within 10 business days — yours to keep either way.

W3-4

Strategy & forecast

We model three spend scenarios against your margin floor. Pick the one that matches your cash position.

W5-6

Build & launch

Server-side tracking, creative sprint, new account structure. First ships go live by end of week two.

W7-12

Scale & review

Weekly P&L reviews. Monthly deep-dives. No 60-slide decks — just the numbers that move next week's spend.

06 · What operators say
First agency we've worked with that could explain what we were buying with every marginal dollar. Our finance team actually enjoys the weekly call.
Maya Ellinson
CFO, Northhaul Outerwear
They killed our top-performing campaign in month one. Turned out it was cannibalizing organic. Revenue is up, spend is flat — exactly what we needed.
Dev Patel
Founder, Fieldnote Skin
We went from 'ROAS is great, where's the cash?' to a clean contribution P&L in three weeks. I recommend Clickt to every founder who asks.
Sam Okafor
Operator, Kestrel Goods
07 · FAQ

Questions, answered.

Still curious? Book a call — no pitch deck.

Shopify brands doing $1M–$50M/year and spending at least $10K/month on paid media. Below that, a freelancer is usually the better fit.
A one-month paid pilot covering the diagnostic and first sprint. No long-term contract until we've earned one.
Flat CAD retainer plus a small percentage of ad spend under management. Paid media + Lifecycle + CRO: $5,000 CAD/mo + 5% of spend Performance creative (add-on): $2,000 CAD/mo + 2% of spend
Yes. Static and motion are produced in-house by a dedicated creative pod. 20 net-new variants per month across two sprints, editor + strategist own the sprint.
Book a call

Let's find the margin hiding in your media plan.

A 30-minute strategy call with a senior strategist — not an SDR. You'll leave with at least one tactical change to make next week, whether we work together or not.

  • +Free contribution-margin teardown
  • +No slide decks, no contracts
  • +Response within one business day
We read every submission. Expect a reply within 1 business day.