Performance marketing · Shopify

We scale Shopify brands by the margin, not the ROAS.

Most agencies optimize toward vanity math. We build paid media systems around contribution margin — so every dollar you spend compounds into profit, not noise.

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★★★★★ Trusted by DTC brands doing $1M–$50M/yr on Shopify

LIVE · contribution P&L

30d 90d YTD

Revenue+38% vs prev$2,184,320

COGS35.0%−$764,512

Shipping & fees7.0%−$152,902

Ad spend19.3%−$421,870

Contribution margin38.7%$845,036

Blended ROAS

5.18×

MER target

4.20×

CAC

$42.18

01 · The problem

Most Shopify brands are winning the ROAS and losing the P&L.

You watch a 4× ROAS in Ads Manager. Your bank account hasn't moved. That gap isn't a tracking bug... It's that nobody in your growth stack is actually paid to optimize the number your CFO cares about.

✕Spend scaled past the margin cliff while everyone celebrated the CPMs
✕Creative tested against CTR and view-time instead of CAC payback
✕Retention treated as email's problem, not growth's
✕A monthly deck no one on the finance team can tie back to a bank statement
✕"Enterprise operating systems": jargon for a Claude skill run by a junior marketer

We run paid media like your finance team would if they had a creative department.

02 · What we do

Four services. One P&L.

Conversion rate optimization

Shogun · AOV.ai · OneClickUpsell

The store does 70% of the conversion work. Ads do 30%. Most agencies have it backwards because the dashboards are on the ad side. We rebuild the four AOV levers — buy-box bundles above the ATC, curated PDP recommenders, landing-page variants per ad angle, and post-purchase upsell — on a monthly sprint with shipped tests and a report tied back to contribution margin.

Monthly sprint — 3–5 shipped tests + report
PDP architecture: bundles, recommenders, hierarchy
Landing pages per ad angle + post-purchase upsell

Lifecycle & retention

Klaviyo · Postscript · Attentive

Email and SMS workflows rebuilt from first principles and segmented on purchase behavior.

LTV-aware campaigns
Flow audit & full rebuild
Win-back & VIP programs

Paid Media

Meta · Google · TikTok · YouTube

Full-funnel buying engineered around contribution margin targets. We manage spend from $10K to $3M+/month across channels, and we disclose the model we're optimizing to on day one. No black box. No irrelevant reporting.

MER & marginal-CAC modeling
Server-side tracking (CAPI, GA4, Shopify)
Incrementality testing, not vanity attribution

Performance Creative

Static · Motion

An in-house creative pod shipping 20 net-new ad variants across two sprints every month. Concepts come from the data: CAC by angle, payback by format... not a moodboard.

Two sprints, 20 assets, every month
Hook, angle, and pain-point libraries
Editor + strategist pair on every sprint

05 · How we work

Twelve weeks to a live, margin-safe system.

W1-2

Diagnostic

We audit your P&L, ad accounts, and lifecycle. Deliver a contribution-margin teardown within 10 business days — yours to keep either way.

W3-4

Strategy & forecast

We model three spend scenarios against your margin floor. Pick the one that matches your cash position.

W5-6

Build & launch

Server-side tracking, creative sprint, new account structure. First ships go live by end of week two.

W7-12

Scale & review

Weekly P&L reviews. Monthly deep-dives. No 60-slide decks — just the numbers that move next week's spend.

07 · FAQ

Questions, answered.

Still curious? Book a call — no pitch deck.

What size brands do you work with?

Shopify brands doing $1M–$50M/year and spending at least $10K/month on paid media. Below that, a freelancer is usually the better fit.

What's the minimum engagement?

A one-month paid pilot covering the diagnostic and first sprint. No long-term contract until we've earned one.

How is pricing structured?

Flat CAD retainer plus a small percentage of ad spend under management. Paid media + Lifecycle + CRO: $5,000 CAD/mo + 5% of spend Performance creative (add-on): $2,000 CAD/mo + 2% of spend

Do you handle creative production?

Yes. Static and motion are produced in-house by a dedicated creative pod. 20 net-new variants per month across two sprints, editor + strategist own the sprint.

Book a call

Let's find the margin hiding in your media plan.

A 30-minute strategy call with a senior strategist — not an SDR. You'll leave with at least one tactical change to make next week, whether we work together or not.

+Free contribution-margin teardown
+No slide decks, no contracts
+Response within one business day